Sans Normal Obgal 17 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Interval Next' by Mostardesign, 'Belle Sans' by Park Street Studio, 'Akwe Pro' by ROHH, and 'Klein' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, sturdy, impact, clarity, approachability, modernity, robustness, rounded, compact, geometric, blocky, smooth.
This is a heavy, rounded sans with broad, smooth curves and firm straight strokes. Terminals are clean and largely blunt, with rounded bowls and counters that stay open at display sizes. The shapes lean geometric but avoid perfect rigidity, mixing circular forms (O, Q, 8) with slightly squared joins and sturdy diagonals (K, V, W, X). Lowercase has a simple, single-storey construction where expected, with compact shoulders and a utilitarian, no-fuss rhythm. Figures are bold and stable, with clear, simple silhouettes designed to hold up under strong color and tight spacing.
It works best for short, high-impact typography such as headlines, posters, brand marks, packaging fronts, and bold signage where a solid, friendly presence is desired. In extended paragraphs it will feel dense, but for titles, labels, and callouts it delivers clear, confident emphasis.
The overall tone is assertive and approachable: big, friendly forms that feel contemporary and uncomplicated. Its weight and rounded geometry give it a sporty, promotional energy while staying neutral enough for general-purpose display use.
The design appears intended to provide maximum visual impact with simple, rounded geometry and dependable letterforms that reproduce cleanly at large sizes. It prioritizes clarity and boldness over delicate detail, aiming for a modern, approachable display voice.
In the text sample, the dense color and large counters create strong line presence, and the wide, rounded punctuation and dots read clearly at headline sizes. Curves and joins are consistently handled, producing an even, poster-like texture across mixed-case settings.