Sans Normal Obbab 2 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Dikta Neue' by Atasi Studio, 'Altersan' and 'EB Corp' by Eko Bimantara, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, friendly, bold, playful, approachable, retro, high impact, friendly display, brand emphasis, readable boldness, rounded, soft, bulky, compact, heavy.
This is a heavy, rounded sans with broad proportions and softly squared curves. Strokes stay consistently thick with minimal modulation, and terminals are blunt with gentle rounding rather than sharp cuts. Counters are relatively tight, giving letters a compact, chunky color at text sizes. The lowercase shows a large x-height and simple, sturdy constructions, while figures are similarly full and uniform, designed to hold their shape under strong weight.
Best suited for bold headlines, poster typography, and signage where maximum presence is needed. It can also work well in branding applications such as logos, packaging, and punchy UI labels, especially where a friendly, rounded voice is desired. For longer text, it will be most effective in larger sizes where the tight counters and heavy color have room to breathe.
The overall tone is warm and extroverted, with a playful, approachable heft that reads as friendly rather than austere. Its rounded geometry and dense blackness suggest a retro headline energy—confident, casual, and attention-forward.
The design appears aimed at delivering a strong, readable sans with softened edges—combining high impact with an inviting, contemporary-retro feel. It prioritizes sturdy silhouettes and simple geometry to remain clear and recognizable in display settings.
A few forms lean toward subtly squarish rounding (notably in bowls and shoulders), which helps the face feel stable and poster-ready. The dense spacing and large internal shapes favor impact and clarity in short bursts over airy refinement.