Sans Normal Lulub 14 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Handil Pro' by Alifinart Studio, 'Peridot Latin' and 'Peridot PE' by Foundry5, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, urgent, punchy, confident, modern, impact, speed, attention, branding, oblique, chunky, compact, rounded, energetic.
A heavy, oblique sans with large, rounded counters and thick, low-modulation strokes. Letterforms feel compact and muscular, with softened corners and broad curves that keep the weight from looking harsh. The slant is consistent across caps, lowercase, and figures, and spacing is built for bold display impact rather than delicate text rhythm. Numerals are similarly robust and slightly compressed in their internal spaces, matching the dense overall color.
Best suited to display settings where bold presence and quick recognition matter: headlines, posters, promotional graphics, sports or activewear branding, and packaging callouts. It can also work for short subheads or UI emphasis when used sparingly and with generous line spacing.
The tone is assertive and kinetic, like headline typography built to move fast and hit hard. Its forward lean and dense silhouettes suggest speed, impact, and confidence, giving it a contemporary, sporty attitude that reads immediately at a glance.
The design appears intended to deliver maximum impact with a streamlined, modern sans structure, combining a strong oblique stance with rounded geometry for approachable strength. It prioritizes bold readability and visual momentum over fine detail.
Uppercase forms are simple and geometric, while lowercase adds friendly roundness (notably in a, e, o) that softens the overall aggression. The strong ink traps are minimal; instead the design relies on large curves and decisive diagonals to maintain clarity at size.