Sans Normal Lulen 12 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'EquipExtended' by Hoftype; 'Neue Frutiger', 'Neue Frutiger Cyrillic', 'Neue Frutiger Hebrew', 'Neue Frutiger Paneuropean', and 'Neue Frutiger Vietnamese' by Linotype; 'Neue Frutiger World' by Monotype; 'Core Sans N' and 'Core Sans N SC' by S-Core; and 'Artford' by Synthview (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, ads, sporty, energetic, confident, modern, playful, impact, motion, attention, branding, display, slanted, compact, rounded, chunky, high-impact.
A heavy, forward-slanted sans with broad proportions and compact internal spaces. Strokes are thick and clean, with rounded curves and smoothly sculpted joins that keep counters open despite the weight. Terminals are mostly blunt and slightly angled, reinforcing motion, while diagonals and curves maintain consistent mass for a solid, poster-ready texture. Numerals follow the same sturdy, rounded construction, reading clearly at display sizes.
Best suited to attention-grabbing applications such as headlines, posters, campaign graphics, sports and event branding, and bold packaging callouts. It also works well for short UI labels or promotional banners where a strong, kinetic voice is needed.
The overall tone is fast, assertive, and upbeat—more athletic and promotional than formal. Its strong slant and dense color create a sense of momentum and urgency, while the rounded shapes keep it approachable rather than aggressive.
This design appears intended to deliver maximum impact with a dynamic, forward-moving stance, pairing sturdy, rounded construction with a strong slant for energetic display typography.
The italic angle is pronounced, and the boldness compresses counters in letters like a/e/s, which increases visual punch but favors headlines over long reading. The rhythm is steady and geometric-leaning, with a contemporary, graphic feel across both uppercase and lowercase.