Sans Normal Lulur 3 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Helvetica Now' by Monotype and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, advertising, energetic, confident, sporty, modern, punchy, attention, emphasis, display, speed, impact, chunky, rounded, geometric, smooth, soft terminals.
A slanted, heavy sans with broad proportions and rounded, geometric construction. Strokes are thick and largely uniform, with smooth curves and soft terminals that keep the texture cohesive at large sizes. Counters are compact but remain readable due to clean shapes and open joins, while the italic angle and wide stance create a strong horizontal rhythm across words.
Best suited for headlines, posters, packaging, and branding where a strong, modern voice is needed. It performs well in sports and lifestyle identities, promotional graphics, and social media typographic treatments. For longer text, it works most effectively in short callouts or section headers where the heavy color and italic slant can be used intentionally.
This typeface projects confidence and momentum, with a sporty, forward-leaning tone. Its heavy color and smooth, rounded forms feel contemporary and energetic, reading as assertive without becoming harsh. The overall impression is bold, upbeat, and built for impact.
The design appears aimed at delivering high visual impact in short bursts of text, using a bold, slanted stance to suggest motion and emphasis. Its rounded geometry and even stroke weight prioritize a clean, contemporary feel while maintaining a dense, poster-friendly presence.
The figures are bold and clear, matching the letterforms’ rounded, geometric character. The italic construction maintains consistent weight and spacing, producing a compact, high-contrast-in-size word image that stands out strongly on light backgrounds.