Slab Contrasted Wila 10 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, display branding, packaging, signage, confident, industrial, poster-like, retro, assertive, impact, authority, editorial display, vintage flavor, brand presence, blocky, bracketed, ink-trap feel, ball terminals, rounded joins.
A heavy, compact slab serif with pronounced thick–thin modeling and broad, squared serifs. Stems are robust and generally vertical, while many curves show softened transitions and occasional ball-like terminals that add a slightly bulbous, ink-trap-adjacent flavor at joins. Counters are relatively tight, with strong interior contrast in letters like B, a, e, and s, and the overall rhythm reads punchy and dense. Numerals and capitals share the same sturdy, squared footprint, while the lowercase keeps clear, sturdy forms with minimal calligraphic slant.
Best suited for headlines, posters, signage, and brand or packaging moments where strong typographic presence is needed. It also works well for short editorial display lines and punchy pull quotes, particularly when you want a dense, high-impact texture.
The font projects a bold, no-nonsense tone with a vintage editorial and industrial edge. Its emphatic slabs and dramatic weight give it a poster voice—confident and attention-seeking—while the rounded joins and occasional soft terminals keep it from feeling purely mechanical.
The design appears intended to deliver maximum impact through hefty slabs, high-contrast shaping, and a tightly packed rhythm, while adding character through softened joins and rounded terminal details. It’s built to read as sturdy and expressive at display sizes without drifting into novelty.
Large, squared serifs create strong horizontal anchors that hold lines together, especially in all-caps settings. The design’s contrast and tight apertures can make texture look dark and authoritative, emphasizing impact over delicacy in continuous reading.