Sans Normal Igbug 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hando Soft' by Eko Bimantara and 'Founder Rounder' by Serebryakov (names referenced only for comparison).
Keywords: packaging, children’s media, branding, posters, social graphics, friendly, playful, approachable, casual, soft, approachability, softness, cheerfulness, informality, simplicity, rounded, bouncy, chunky, smooth, monoline.
A rounded sans with smooth, monoline strokes and generously curved terminals throughout. Letterforms are built from soft arcs and bulb-like joins, producing a cushioned silhouette and a steady, even color on the page. Proportions feel slightly compact and informal, with open counters and simplified construction that favors legibility over sharp precision. Numerals and capitals keep the same softened geometry, with broad curves and minimal internal detailing.
Well-suited to packaging, playful branding, headlines, posters, and social or educational graphics where a friendly, informal tone is desirable. It can also work for short blocks of UI or informational text when a soft, welcoming personality is preferred over a neutral utilitarian voice.
The overall tone is warm and cheerful, leaning toward a hand-friendly, kid-safe kind of friendliness rather than a technical or corporate feel. Its buoyant curves and soft corners give text a lighthearted, inviting voice that reads as casual and personable.
Likely intended to provide an easygoing, contemporary rounded sans that stays highly legible while projecting warmth and approachability. The simplified shapes and consistently softened terminals suggest a focus on broad usability in friendly-facing communications.
Round punctuation and dots (notably the i/j tittle) reinforce the soft theme, while diagonals (like V, W, X, Y) remain thick and rounded at the ends, avoiding pointy vertices. The design maintains consistent stroke behavior across uppercase, lowercase, and figures, creating a cohesive, gently playful rhythm in paragraphs.