Sans Normal Igkag 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, ui labels, friendly, modern, approachable, clean, confident, approachability, clarity, contemporary branding, high impact, rounded, soft terminals, geometric, monoline, open counters.
A heavy, rounded sans with largely monoline strokes and generously curved joins. The letterforms lean toward geometric construction, using broad circular bowls and smooth, softened terminals rather than sharp cuts. Counters are relatively open for the weight, and spacing feels even and steady, producing a compact but readable texture in paragraphs. Distinctive details include a single-storey “a” and “g,” a simple, footed “1,” and numerals with rounded, contemporary proportions.
Well suited to headlines, logos, and short bursts of text where a friendly, sturdy voice is needed. It also fits product packaging and marketing materials, and can work for UI labels or signage when you want a soft, modern sans with clear shapes at a distance.
The overall tone is friendly and contemporary, with soft curves that reduce severity while retaining a solid, dependable presence. It reads as approachable and consumer-facing rather than technical, giving headings a warm, inclusive character.
The design appears intended to deliver a contemporary, highly legible sans with softened geometry—balancing strong presence with an inviting, rounded finish for broad commercial and editorial display use.
Round letters like O/C/G show consistent curvature and smooth modulation-free outlines, while diagonals (V/W/X/Y) maintain thickness without looking brittle thanks to rounded ends. The caps sit with stable, blocky silhouettes suitable for strong display use, and the lowercase keeps a simple, straightforward construction that stays legible at larger text sizes.