Serif Normal Pokoh 7 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Grabag' and 'Pujarelah' by Differentialtype (names referenced only for comparison).
Keywords: headlines, editorial, book text, magazines, branding, classic, authoritative, literary, stately, editorial impact, classic readability, premium tone, strong presence, bracketed, calligraphic, sharp, sculpted, crisp.
This serif typeface features pronounced thick–thin modulation and sharply tapered, bracketed serifs that give the letters a sculpted, high-ink presence. Curves are broad and smoothly drawn, while joins and terminals often end in pointed wedges, creating a crisp rhythm across both capitals and lowercase. The lowercase shows compact bowls and firm vertical stems, with a noticeable contrast between hairline connections and heavy main strokes; spacing reads balanced for text, while the overall color remains dark and emphatic. Numerals share the same strong contrast and serifed structure, aligning visually with the text forms.
It performs especially well in editorial settings such as magazine headlines, section openers, and pull quotes where its strong contrast and sharp serifs can add presence. It can also serve in book typography for display sizes and robust text settings where a darker typographic color is desirable, and it lends a classic, premium feel to branding and packaging that calls for a conventional serif voice.
The tone is traditional and editorial, with a confident, formal voice that feels suited to established publishing. Its sharp terminals and dense texture add a slightly dramatic, stately character, leaning more toward authoritative storytelling than casual friendliness.
The letterforms appear intended to deliver a familiar, conventional serif structure with heightened contrast and crisp terminals, balancing readability with a more commanding typographic color. The overall construction suggests a focus on editorial impact—clear shapes and consistent rhythm—while preserving classic proportions and serif detailing.
The design maintains a consistent contrast model across rounds and straights, and the serifs contribute clear horizontal cues that reinforce line flow in paragraphs. At larger sizes the pointed terminals become a distinctive signature, while in continuous text the weighty strokes create a bold, headline-ready texture.