Slab Contrasted Ugso 2 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Custer' and 'Custer RE' by Font Bureau, 'Bogue Slab' by Melvastype, and 'Polyphonic' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, editorial, branding, sturdy, vintage, bookish, confident, friendly, impact, readability, heritage, editorial voice, brand presence, bracketed, softened, low stress, rounded joins, strong serifs.
A heavy serif face with pronounced, slab-like terminals and subtly bracketed joins that soften the blocky structure. Strokes show clear but not extreme contrast, with sturdy verticals and fuller curves that keep counters open. The proportions read generously set with broad capitals and wide, stable bowls; curves are round and slightly flattened in places, giving a solid, workmanlike rhythm. Numerals are robust and evenly weighted, matching the text color and presence of the alphabet.
This font suits headlines and short blocks of copy where a strong, grounded voice is needed, such as posters, packaging, and brand marks. It also works well for editorial applications—pull quotes, section heads, and magazine-style titling—where a bold serif texture can carry hierarchy and character.
The overall tone is confident and traditional, with a warm, approachable sturdiness. It evokes classic print and editorial typography—more friendly and familiar than formal—making it feel dependable and slightly nostalgic without becoming decorative.
The design appears intended to deliver a durable, attention-holding serif with classic slab cues and enough contrast to avoid monotony. It prioritizes a firm typographic color and recognizable, print-oriented shapes that remain readable while projecting authority and warmth.
Serifs are thick and assertive, creating strong horizontal emphasis and a dense, poster-ready texture. The lowercase maintains clear differentiation between similar forms (for example, the sturdy stems and open apertures), supporting legibility at larger text sizes and in display settings.