Sans Normal Lidar 4 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Jali Greek' and 'Jali Latin' by Foundry5, 'Akwe Pro' by ROHH, and 'Gardenia' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, friendly, retro, punchy, confident, attention, motion, approachability, impact, display, rounded, soft corners, compact, bouncy, high-impact.
A heavy, forward-leaning sans with rounded bowls, softened joins, and broadly uniform stroke weight. Letterforms are compact with sturdy verticals and generous interior counters that stay open at display sizes. Curves are built from smooth, circular arcs, while terminals are clean and slightly blunted, giving the shapes a solid, molded feel. The rhythm is energetic and slightly bouncy, with consistent slant and stable baselines across caps, lowercase, and numerals.
Best suited for short, high-impact settings such as headlines, posters, logos, packaging callouts, and bold UI banners. It performs especially well where a sense of motion and friendliness is desired, including sports, entertainment, and youth-oriented branding.
The overall tone is bold and approachable, combining a sporty, poster-like presence with a friendly softness. Its italic stance adds motion and urgency, making it feel expressive and promotional rather than formal or editorial.
The design appears intended to deliver maximum visibility with a dynamic, italicized voice while staying approachable through rounded geometry. It prioritizes strong silhouette recognition and consistent typographic color for attention-grabbing display typography.
Uppercase forms read blocky and confident, while the lowercase keeps a single-storey, rounded construction that emphasizes speed and informality. Numerals match the same robust, rounded language, maintaining a cohesive color in mixed alphanumeric settings.