Sans Normal Lunom 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Actay' by Arodora Type, 'BR Omny' and 'BR Shape' by Brink, 'Kinetika' by Monotype, and 'Mozaic' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, friendly, retro, energetic, impact, attention, motion, approachability, rounded, soft corners, compact counters, slanted, heavy.
A heavy, right-slanted sans with rounded geometry and softened corners throughout. Forms are built from broad strokes and large, smooth curves, with compact internal counters that create strong, inky word shapes. The design favors sturdy construction and simplified terminals, producing a consistent, poster-ready rhythm across capitals, lowercase, and figures. Overall spacing and proportions read roomy and open at display sizes, while the dense stroke weight keeps text blocks visually unified.
Best suited to display typography such as headlines, posters, brand marks, packaging callouts, and promotional graphics where impact and speed are desirable. The weight and slant make it effective for short phrases, signage, and sports or entertainment-themed designs, and it can work for large UI or wayfinding labels when ample size and spacing are available.
The tone is bold and upbeat, with a friendly softness that avoids feeling harsh despite the mass. The italic slant adds forward motion, giving it an energetic, sporty feel that can also read slightly retro in headlines. It projects confidence and immediacy, suited to attention-grabbing messaging.
The design appears intended to deliver maximum visual impact with a smooth, rounded sans structure, combining a strong footprint with a dynamic italic stance. It prioritizes bold legibility and an approachable tone for contemporary display use.
Round characters like O/C/G lean toward near-circular bowls, while diagonals (A, V, W, X, Y) are thick and stable, reinforcing a strong graphic silhouette. The single-storey lowercase forms and the rounded dots help maintain an informal, approachable voice, and the numerals match the same chunky, curved construction for cohesive titling and pricing.