Sans Normal Lomih 11 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Neue Haas Grotesk Display', 'Neue Helvetica', 'Neue Helvetica Armenian', and 'Neue Helvetica Paneuropean' by Linotype; 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection; and 'Nimbus Sans Arabic', 'Nimbus Sans Novus', and 'Nimbus Sans Round' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event graphics, sporty, punchy, confident, urgent, loud, impact, momentum, display, branding, signage, oblique, geometric, rounded, compact counters, blunt terminals.
This typeface is a heavy, oblique sans with broad proportions and smooth, geometric curves. Strokes are consistently thick with minimal contrast, and terminals are blunt and clean, producing a sturdy, poster-like silhouette. Counters are relatively compact, and curves (notably in C, O, S, and the bowls of B/P/R) read as rounded and even, while diagonals in K, V, W, X, Y, and Z are crisp and decisive. The oblique slant is strong and uniform across uppercase, lowercase, and figures, creating a steady rightward momentum without decorative detailing.
It performs best in large sizes where its strong slant and chunky forms can deliver immediacy—headlines, posters, sports and fitness identities, bold packaging, and high-contrast promotional graphics. In short bursts of copy it stays clear and impactful, especially when paired with ample line spacing.
The overall tone is energetic and assertive, with a forward-leaning posture that suggests motion and impact. Its dense weight and wide stance give it a confident, attention-seeking voice suited to high-intensity or promotional messaging.
The design appears intended to deliver a modern, no-nonsense display sans that emphasizes speed and force through its pronounced oblique angle and robust, simplified construction. It prioritizes visual impact and cohesion across letters and numerals over delicate detail.
Spacing appears tuned for display: the heavy shapes and tight internal counters make long passages feel dense, while short words and headlines hold together as solid blocks. Numerals match the letterforms in weight and slant, keeping a cohesive, sporty rhythm in mixed text.