Sans Contrasted Selo 10 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, headlines, posters, social media, lively, casual, dynamic, friendly, sporty, add motion, humanize sans, express informality, boost friendliness, oblique, humanist, rounded, brisk, informal.
A slanted, sans serif design with a hand-drawn, humanist feel and moderate stroke modulation. Curves are generously rounded and terminals often finish with soft, tapered ends, giving strokes a brush-like snap without becoming calligraphic script. Proportions are slightly irregular across characters, with a subtly variable rhythm that keeps the texture animated in words. Counters stay open and readable, and the numerals follow the same oblique, energetic construction with smooth curves and compact joins.
Well suited to short-to-medium display settings where an energetic, friendly tone is useful—such as branding, packaging, posters, and social media graphics. It can also work for punchy subheads or pull quotes when you want a less rigid sans texture than a purely geometric italic.
The overall tone is upbeat and conversational, suggesting motion and spontaneity rather than strict neutrality. Its oblique stance and springy curves create a sporty, contemporary voice that feels approachable and lightly expressive.
The design appears intended to blend sans serif clarity with a more personal, gestural rhythm—providing an italicized voice that feels active and informal while staying broadly legible in running words.
The slant is consistent across capitals, lowercase, and figures, helping lines of text keep momentum. Letterforms emphasize smooth, continuous strokes and rounded bowls, while diagonals (like in K, V, W, X, Y) feel quick and gestural, adding to the informal texture.