Sans Normal Wagag 2 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, playful, casual, approachable, quirky, humanize, soften, add warmth, casual tone, friendly display, rounded, soft, hand-drawn, bouncy, informal.
A rounded sans with softly swelling strokes and gently tapered terminals that suggest a drawn-with-a-pen construction. Curves dominate the structure, with circular bowls and open apertures, while verticals are slightly organic rather than rigidly geometric. Caps are broad and simple, lowercase forms are compact and lively, and overall spacing reads even with a smooth, readable rhythm in text. Numerals follow the same soft, slightly irregular logic, maintaining consistent color without feeling mechanical.
Works well for branding, packaging, posters, and headline typography where an approachable, informal voice is desired. It can also suit children’s media, event collateral, and social graphics thanks to its soft forms and friendly rhythm; for longer text, it’s best used at comfortable sizes where the organic details remain clear.
The face communicates a warm, easygoing tone—more personable than technical. Its subtle wobble and softened endings give it a handcrafted charm that feels playful and relaxed, suitable for messaging that aims to be friendly rather than authoritative.
Likely designed to provide a clean sans foundation with a deliberately human, hand-drawn character—balancing straightforward letterforms with soft terminals and gentle irregularities to keep the tone warm and inviting.
Several letters show intentionally simplified constructions (single-storey lowercase forms and open counters) that keep the texture light and conversational. The stroke endings and joins avoid sharpness, creating a smooth silhouette that holds up well in short lines and display settings.