Sans Superellipse Kedo 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Black Square' by Agny Hasya Studio, 'Gltp Starion' by Glowtype, 'RBNo3.1' by René Bieder, 'Avega SS' by Sensatype Studio, and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: sports branding, headlines, posters, esports, product packaging, sporty, dynamic, techy, assertive, modern, impact, speed, modernity, brand presence, clarity, oblique, extended, rounded, blocky, compact.
A heavy, oblique sans with extended proportions and rounded-rectangle (superellipse) construction. Strokes are uniform and dense, with softened corners and squared-off curves that keep counters relatively rectangular rather than circular. Terminals are clean and blunt, and many joins are tightly engineered, giving letters a compact, high-mass silhouette. The overall rhythm is forward-leaning and aerodynamic, with consistent curvature and sturdy interior spaces that keep forms from collapsing at display sizes.
Best suited to attention-grabbing settings such as sports identities, team apparel, esports graphics, and high-impact headlines. It also works well for posters, packaging, and tech-oriented marketing where a fast, muscular voice is desired, while longer text will benefit from generous tracking and ample leading.
The tone is energetic and performance-driven, suggesting speed, strength, and modern machinery. Its wide stance and forward slant read as confident and competitive, with a distinctly contemporary, tech-and-sport flavor.
The design appears intended to deliver a bold, high-speed visual voice built from superelliptical geometry—combining sturdy, uniform strokes with rounded corners for a modern, engineered feel. The oblique angle and extended width emphasize motion and impact, aiming for quick recognition in display-driven typography.
Uppercase forms appear especially geometric and streamlined, while lowercase maintains the same squared-round logic with sturdy bowls and compact apertures. Numerals match the letterforms closely, emphasizing solid blocks and simple, fast-reading shapes.