Sans Normal Ligun 12 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Jacquot Sans' by BRCH Studio, 'Molde' by Letritas, 'NeoGram' by The Northern Block, 'Kommon Grotesk' by TypeK, and 'Adelle Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, assertive, modern, energetic, confident, impact, momentum, promotional, display, branding, slanted, chunky, rounded, compact, punchy.
A heavy, right-slanted sans with broad, rounded curves and sturdy, compact shapes. Strokes are consistently thick with modest modulation, and terminals are clean and largely squared-off, giving the letters a solid, engineered feel. Counters are relatively tight for the weight, while bowls and curves stay smooth and circular, maintaining clarity in the round glyphs. The overall rhythm is dense and forward-leaning, emphasizing momentum and impact in both uppercase and lowercase.
This font is well suited to large-scale typography where impact is the priority, such as headlines, posters, and promotional graphics. It can work effectively in sports and active-lifestyle branding, bold packaging, and social or digital ads where quick readability and strong presence matter. For long passages, the dense weight and tight counters suggest using it sparingly or at generous sizes and spacing.
The tone is bold and energetic, with a strong sense of motion from the italic slant. It reads as confident and sporty rather than delicate, projecting a contemporary, headline-driven attitude. The sturdy forms communicate directness and emphasis, making the voice feel assertive and attention-grabbing.
The design appears intended to deliver a powerful, modern italic sans for display use, combining rounded construction with compact, heavy strokes for maximum punch. The consistent slant and simplified terminals suggest a focus on fast, confident communication in branding and promotional contexts.
Uppercase forms appear especially blocky and powerful, while the lowercase keeps rounded bowls and simple, highly legible silhouettes. Numerals follow the same compact, weighty construction, designed to hold up in prominent settings. The italic angle feels functional and consistent across the set, reinforcing a cohesive forward drive.