Sans Normal Lidip 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'European Sans Pro' by Bülent Yüksel, 'Helvetica Now' by Monotype, 'Pragmatica' by ParaType, and 'NeoGram' and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, assertive, modern, friendly, impact, motion, branding, headline, emphasis, rounded, oblique, compact, blocky, smooth.
A heavy, rounded sans with a pronounced forward slant and compact, muscular proportions. Strokes are largely monolinear, with broad curves and softened corners that keep the shapes smooth even at high weight. Counters are relatively tight and apertures lean toward closed, giving the face a dense, punchy texture. The uppercase feels wide-shouldered and stable, while the lowercase shows sturdy, simplified constructions with single-storey forms and short extenders; numerals are similarly bold and rounded for consistent color across mixed settings.
This font is well suited to short, high-impact settings such as headlines, posters, product packaging, and bold UI callouts. It can also work for branding marks and wordmarks that benefit from a rounded, energetic presence, particularly in sports, fitness, or youth-oriented communications.
The overall tone is energetic and confident, with a sporty, action-forward stance. Its rounded forms add approachability, while the heavy weight and tight counters project impact and urgency. The italic angle reinforces a sense of motion suited to headlines and emphatic messaging.
The design appears intended to deliver maximum impact with a contemporary, rounded sans voice, combining a strong black weight with an italicized, forward-driving posture. It prioritizes visual momentum and bold branding presence over delicate detail or long-form text comfort.
In paragraph-like samples the weight produces strong, even typographic color, but the dense interior spaces and slant can reduce clarity at smaller sizes. The design reads best when given room to breathe via generous tracking and line spacing, especially in all-caps or long strings.