Sans Normal Asbaj 10 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Hiruko' by HyperFluro and 'ITC Avant Garde Gothic' and 'ITC Avant Garde Gothic Paneuropean' by ITC (names referenced only for comparison).
Keywords: ui text, product design, branding, signage, presentations, clean, modern, friendly, neutral, techy, clarity, versatility, modernity, simplicity, geometric, rounded, open apertures, crisp, minimal.
A geometric sans with near-uniform stroke weight and a clean, circular construction. Rounds like C, G, O, and Q are built from smooth arcs with an even rhythm, while straight-sided forms (E, F, H, I, L, T) stay crisp and unembellished. Corners are generally squared, but terminals and curves feel gently softened by the consistent stroke and generous counters. The lowercase has simple, single-storey a and g, compact shoulders, and tidy joins, with a straightforward dotted i/j and a short, unobtrusive crossbar on t. Numerals follow the same geometric logic, with open, readable forms and balanced proportions.
This font suits interface copy, product and startup branding, dashboards, and general-purpose editorial or presentation typography where a clean, modern texture is desired. It should also work well for signage and wayfinding-style applications thanks to its open counters and straightforward letterforms.
The overall tone is contemporary and approachable, aiming for clarity over personality. Its geometric shapes and steady rhythm suggest a practical, UI-friendly voice with a mild friendliness from the rounded bowls and open counters.
The design appears intended to provide a neutral, contemporary sans with geometric discipline and dependable readability. Its simplified lowercase forms and consistent stroke behavior suggest an emphasis on clarity and versatility across short labels and longer text settings.
Distinctive details include a Q with a clear internal tail stroke, a clean, simple G construction, and an X/Y/Z that keep to sharp diagonals without decorative flaring. Spacing appears even and controlled in the sample text, supporting a smooth, consistent texture across lines.