Slab Contrasted Pivy 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Shemekia' by Areatype, 'Shandon Slab' by Hoftype, 'Glypha' by Linotype, 'Pragmatica Slab Serif' by ParaType, and 'Helserif' and 'Quint' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports graphics, confident, retro, industrial, sporty, editorial, impact, clarity, authority, vintage flavor, poster use, blocky, sturdy, bracketed, ink-trap feel, high impact.
A heavy, slab-serif display face with broad proportions and a compact, block-built skeleton. Serifs are thick and mostly squared with subtle bracketing, giving joins a carved, printlike firmness. Strokes are largely even with modest shaping in bowls and terminals; counters are generous for the weight, supporting clear forms in both capitals and lowercase. The lowercase shows a traditional, readable build with sturdy stems and rounded shoulders, while figures are similarly bold and structured for strong presence in headlines.
Best suited to headlines, posters, and branding where bold structure and slab authority are desirable. It also fits packaging and label-style layouts, as well as sports or event graphics that benefit from strong, steady letterforms and impactful numerals.
The overall tone is assertive and no-nonsense, mixing a classic print/poster sensibility with a modern, high-impact punch. It feels workmanlike and dependable, with a hint of vintage athletic and editorial character due to its wide stance and emphatic slabs.
The design appears intended to deliver maximum presence with a traditional slab-serif voice—built for display use, quick recognition, and robust typography in print or on-screen. Its wide, blocky proportions and sturdy serifs suggest a focus on confident messaging and durable, poster-ready rhythm.
At text sizes it reads as a display-centric slab: the weight and wide set create strong texture and a dark typographic color, while the large counters and clear silhouettes help maintain legibility in short blocks. The numerals match the letterforms in mass and firmness, making them suitable for callouts and attention-grabbing data.