Sans Normal Obnow 6 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FF Milo' by FontFont, 'Halifax' by Hoftype, 'Mundo Sans' by Monotype, 'Modet' by Plau, and 'Altis' by Typolar (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, modern, sporty, confident, high impact, approachable modernity, display clarity, brand presence, rounded, soft corners, compact apertures, large counters, sturdy strokes.
A heavy, geometric sans with broad proportions and simplified construction. Strokes are consistently thick with minimal modulation, and many joins are softened into rounded corners rather than sharp terminals. Counters are generous and largely circular/oval, while apertures tend to be tight, producing a dense, poster-like texture. The lowercase shows a single-storey a and g, a tall ascender on b/d/h, and a straightforward, highly legible numeral set with rounded bowls and sturdy verticals.
Best suited to display settings where impact and clarity matter: headlines, campaign graphics, posters, packaging, and bold brand wordmarks. It can work for short UI labels or navigational elements when strong emphasis is desired, but extended reading will feel dense due to the heavy strokes.
The overall tone is bold and approachable, combining a friendly roundness with an assertive, headline-forward presence. It feels contemporary and energetic, with a slightly playful character that remains clean and practical.
The design appears intended to deliver a modern, geometric sans voice with maximum visual weight and approachable rounded details. Its simplified forms and sturdy proportions suggest an emphasis on legibility at large sizes and strong graphic presence in branding and promotional typography.
In paragraphs, the weight creates a strong typographic color and reduced interior whitespace, so spacing and line breaks become more prominent design tools. The shapes maintain a consistent geometric rhythm, and the roundness is especially evident in O/Q/0 and the bowls of B/P/R.