Sans Normal Obnuw 18 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Daimito' by Blaze Type, 'Siro' by Dharma Type, 'FF Clan' by FontFont, 'Binate' by Monotype, and 'Ansage' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, punchy, modern, impact, approachability, headline clarity, modern simplicity, brand presence, rounded, soft corners, blocky, compact counters, high impact.
A heavy, rounded sans with broad proportions and a compact internal rhythm. Strokes are thick and even, with softened corners and smoothly rounded bowls that keep the texture cohesive in both caps and lowercase. Counters are relatively tight, especially in letters like a, e, s, and g, creating a dense, poster-like color while maintaining clear silhouettes. The lowercase shows single-storey forms (notably a and g) and simple, sturdy terminals; numerals are similarly weighty with rounded geometry and straightforward construction.
Best suited to headlines, short statements, and branding moments where bold, friendly impact is needed—such as posters, packaging fronts, social graphics, and signage. It can also work for UI labels or buttons when used sparingly and with generous spacing, but it is most effective when not set in long, continuous text.
The overall tone feels approachable and upbeat, with a confident, attention-grabbing presence. Rounded forms and chunky proportions give it a friendly, slightly playful voice that reads as contemporary and informal rather than strict or technical.
The design appears intended to deliver maximum visual impact with an approachable personality: a compact, rounded sans that stays legible through simple shapes and consistent stroke weight while projecting a modern, upbeat character.
In the sample text, the weight produces strong word shapes and clear emphasis at headline sizes, while the tight counters and dense spacing can make long paragraphs feel visually heavy. The letterforms favor simple geometry and consistent curves, supporting a clean, cohesive look across mixed-case settings and numerals.