Sans Superellipse Olroy 7 is a very bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, logos, packaging, sports branding, industrial, sporty, stamped, retro, assertive, high impact, space saving, sturdy legibility, industrial styling, retro edge, blocky, squared, rounded corners, compact, ink-trap hints.
A compact, heavy display sans built from squared, superellipse-like bowls and strongly vertical stems. Corners are broadly rounded, while joins and interior corners show small triangular cut-ins that read like ink-trap details, helping counters stay open at bold sizes. Curves are mostly boxy rather than circular, producing a sturdy, modular rhythm, and terminals tend to be blunt with occasional chiseled angles. Overall spacing is tight and the silhouette is tall and condensed, creating dense word shapes with strong horizontal stability.
Best suited for posters, headlines, short slogans, and brand marks where impact and compactness matter. It also works well for packaging, labels, and sports or industrial-themed graphics that benefit from bold, squared forms and a sturdy rhythm.
The tone is forceful and utilitarian, with a rugged, engineered feel that can read as athletic, industrial, or lightly “stamped” depending on color and context. Its squared curves and notched joins give it a retro-mechanical flavor that feels confident and no-nonsense.
The design appears intended to deliver maximum punch in a condensed footprint while preserving legibility through squared counters and subtle corner cut-ins. Its consistent modular geometry suggests a goal of creating a tough, contemporary display voice with retro-industrial cues.
Uppercase forms keep counters relatively small but consistently shaped, while lowercase follows the same squared-bowl logic for a cohesive mixed-case texture. The numerals share the same blocky geometry and rounded corners, staying visually consistent with the letterforms and maintaining a strong, sign-like presence.