Sans Normal Arram 14 is a light, wide, low contrast, upright, normal x-height font visually similar to 'Transforma' by Fontfabric (names referenced only for comparison).
Keywords: ui, web, signage, editorial, branding, clean, modern, friendly, neutral, open, clarity, versatility, modernity, approachability, geometric, rounded, monoline, airy, minimal.
A clean, monoline sans with softly rounded geometry and an open, spacious build. Curves are smooth and near-circular (notably in C, G, O, Q, and e), while straight strokes terminate with crisp, square ends rather than flared or tapered finishes. The design keeps a consistent stroke weight throughout, with generous apertures and clear counters that support legibility. Uppercase forms feel broad and stable, and lowercase shows simple, contemporary constructions with a single-storey a and g and compact, uncluttered joins.
Well-suited to interface and web typography where clarity and a steady rhythm matter, and it also performs cleanly in signage and wayfinding thanks to open forms. For editorial and brand applications, it works best where a modern, minimal sans tone is desired without feeling overly technical.
The overall tone is contemporary and approachable, balancing a neutral, utilitarian clarity with a mild friendliness from its rounded forms. It reads as calm and straightforward rather than decorative, giving text a clean, modern voice.
The design appears intended as a general-purpose, modern sans focused on clarity and neutrality, using rounded, geometric construction to maintain friendliness while keeping letterforms simple and efficient.
Digit shapes are simple and highly legible, with open, rounded forms and minimal internal complexity. Spacing appears comfortable in running text, reinforcing an even rhythm and a clear typographic color.