Serif Other Tona 10 is a bold, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, posters, magazine titles, packaging, branding, dramatic, theatrical, editorial, retro, luxurious, display impact, editorial style, luxury tone, space saving, condensed, didone-like, bracketed, spurred, hairline serifs.
A tightly condensed display serif with striking contrast between thick vertical stems and razor-thin hairlines. Serifs are sharp and delicate, often reading as small wedges or hairline feet, with occasional spurs that add a slightly calligraphic snap. Curves are narrow and taut, counters are compressed, and the overall rhythm emphasizes tall verticals with minimal lateral spread. Numerals follow the same narrow, high-contrast construction, with crisp terminals and a distinctly display-oriented silhouette.
Best used for headlines, mastheads, and short bursts of text where its condensed width and high contrast can shine. It suits editorial layouts, fashion and beauty branding, theatrical or event posters, and premium packaging where a refined but attention-grabbing serif is needed.
The font conveys a dramatic, fashion-forward tone—confident, refined, and slightly theatrical. Its narrow proportions and piercing hairlines create a sense of tension and elegance that feels suited to bold statements rather than quiet reading.
The design appears intended as a statement display serif: maximize vertical drama and elegance through condensed proportions, extreme contrast, and crisp hairline detailing. It prioritizes impact and style in large sizes, delivering a distinctive, modern-classic editorial voice.
Stroke transitions are abrupt and graphic, making the light strokes read as intentionally delicate; this gives the face a sharp, poster-like presence. The condensed width and tall caps create strong vertical texture and a pronounced typographic color when set in lines of text.