Sans Normal Bidag 24 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Flinders' and 'Syabil' by Eko Bimantara, 'Basic Sans' by Latinotype, 'Belle Sans' by Park Street Studio, 'Motiva Sans' by Plau, and 'Agent Sans' by Positype (names referenced only for comparison).
Keywords: ui labels, signage, posters, headlines, packaging, modern, friendly, pragmatic, clean, confident, clarity, approachability, versatility, modernity, rounded, geometric, compact, open apertures, even rhythm.
A solid, rounded sans with smooth curve construction and mostly uniform stroke weight. The uppercase set is compact and sturdy, with broad bowls and straight-sided verticals; curves are clean and close to geometric while avoiding sharp corners. Lowercase forms are simple and readable, with round counters, open apertures, and a single-storey “g” and “a” that keep the texture approachable. Numerals are sturdy and clear, with ample interior space and consistent width relationships for a steady line rhythm.
Well suited for interface labels, navigation, and wayfinding where fast recognition matters. The sturdy shapes and rounded geometry also make it effective for headlines, posters, and packaging that need a modern, approachable presence.
The overall tone is modern and friendly, projecting reliability rather than formality. Its rounded geometry and generous counters give it an approachable, contemporary voice that feels at home in everyday interfaces and brand messaging.
The design appears intended as a versatile, contemporary sans that balances geometric construction with softened terminals for a more welcoming feel. It prioritizes clear silhouettes, consistent rhythm, and straightforward letterforms to perform reliably across display and short-text settings.
Spacing appears even and deliberate, producing a smooth gray value in paragraph settings. The design favors clarity at display sizes, with strong silhouettes and minimal stylistic quirks, while maintaining enough roundness to soften the otherwise utilitarian structure.