Sans Normal Obrub 13 is a very bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'Prenton RP' by BluHead Studio, 'FF Sero' by FontFont, 'Praxis Next' by Linotype, 'Marat Sans' by Ludwig Type, 'NuOrder' by The Northern Block, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, punchy, friendly, playful, retro, high impact, approachability, headline clarity, brand presence, soft corners, compact, chunky, rounded joins.
A heavy, compact sans with thick strokes and gently rounded joins that keep the silhouette soft despite the dense weight. Curves are full and open, with broad bowls and counters that hold up well at display sizes, while straight strokes end in clean, mostly blunt terminals. Proportions feel slightly condensed in places, creating a tight rhythm and strong word shapes; lowercase forms are large and sturdy, with single-storey constructions where applicable and a prominent, round i-dot. Numerals match the mass and geometry of the letters, reading as solid, poster-ready figures with smooth curves and minimal interior delicacy.
This font is well suited to large-scale typography such as headlines, posters, and signage where weight and clarity are priorities. Its friendly, rounded mass also fits branding and packaging applications that need impact without harshness, and it can work for short callouts or labels when spacing is managed to avoid overly dark text blocks.
The overall tone is bold and upbeat, combining assertiveness with an approachable softness. It suggests a slightly retro, sign-painting or headline sensibility—loud enough for attention, but not sharp or aggressive.
The design appears aimed at delivering maximum visual presence with simplified, rounded geometry, prioritizing strong silhouettes and quick recognition over fine detail. It balances a compact rhythm with open curves to stay legible while projecting an energetic, accessible voice.
In text settings the dense color and tight internal spacing create strong blocks of black, making the face best when given generous tracking or used at larger sizes. The shapes stay consistent across caps, lowercase, and figures, reinforcing a cohesive, logo-friendly texture.