Sans Normal Obnop 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Myriad', 'Myriad Arabic', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe and 'Interval Next' by Mostardesign (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, playful, modern, impact, approachability, clarity, modernity, rounded, soft-cornered, compact, chunky, high-impact.
A heavy, rounded sans with compact proportions and broad, smoothly curved bowls. Strokes are consistently thick with clean, mostly square terminals softened by subtle rounding, producing a sturdy, blocky silhouette. Counters are relatively tight but remain open enough to keep key shapes legible, and round letters like O/C/G read as near-geometric with slight optical shaping. The lowercase uses single-storey forms (notably a and g), with short ascenders/descenders and a dense, even texture in text.
Best suited for display work where strong presence is needed—headlines, posters, brand marks, packaging, and bold UI moments such as banners or hero sections. It can also work for short blocks of text when a dense, high-impact typographic color is desired, though its weight and tight counters may be less comfortable for extended reading at smaller sizes.
The overall tone is bold and approachable: energetic, upbeat, and attention-grabbing without feeling aggressive. Its rounded geometry and chunky rhythm give it a friendly, contemporary voice that suits informal or consumer-facing messaging.
The design appears intended to deliver maximum impact with a friendly, rounded personality—combining geometric clarity with softened corners for a contemporary, accessible look.
Diagonal forms (V/W/X/Y) feel weighty and stable, and the numerals are similarly robust, with clear differentiation at display sizes. The design emphasizes strong silhouettes and uniform color, which helps it hold up in large headlines and short bursts of copy.