Sans Superellipse Haduk 12 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, branding, packaging, ui, signage, modern, friendly, clean, confident, techy, soft geometry, modern clarity, brand presence, digital friendliness, rounded, soft-cornered, geometric, solid, even.
A heavy, geometric sans with rounded-rectangle (superellipse-like) bowls and softly blunted terminals. Strokes are even and low-contrast, with compact, sturdy curves and generous interior counters that keep the shapes open at display sizes. The overall construction feels systematic and grid-aware: straight segments are crisp, corners are consistently radiused, and round letters (O, C, G, Q) read as squared-off ovals rather than perfect circles. Lowercase forms are simple and contemporary, with a single-storey a and g and a short, functional ear on g; punctuation-like details such as the i/j dots appear round and clean.
This font works best in headlines and prominent messaging where its chunky, rounded geometry can carry personality and clarity. It also suits brand systems, packaging, and signage that need a modern, friendly voice. In digital contexts, it can serve UI labels and marketing UI where sturdy letterforms and consistent curves help maintain clarity at medium-to-large sizes.
The tone is contemporary and approachable, pairing a tech-forward geometry with softened corners that reduce severity. It feels confident and utilitarian without becoming cold, making it well suited to friendly modern branding and interface-forward communication.
The design appears intended to blend geometric precision with softened, superellipse-inspired curves, creating a contemporary sans that feels both engineered and welcoming. It prioritizes strong silhouettes, consistent corner treatment, and straightforward lowercase forms for clear, modern typography.
Spacing and rhythm look steady and compact, supporting dense setting while maintaining clear word shapes in larger text. Numerals are robust and legible with straightforward geometry, matching the alphabet’s rounded-rectilinear motif.