Sans Superellipse Noma 5 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, logos, chunky, friendly, retro, sporty, playful, impact, approachability, retro feel, signage, logo use, rounded corners, soft terminals, squared curves, compact counters, uniform strokes.
A heavy, wide sans with rounded-rectangle construction and softened corners throughout. Strokes are uniformly thick with minimal modulation, producing dense, compact counters and a strong, blocky silhouette. Curves resolve into superellipse-like bowls and squarish rounds (notably in O/0 and B/8), while diagonals are broad and stable, keeping the overall texture even and sturdy. Spacing appears generous enough to prevent clogging at display sizes, while the tight interior spaces give it a distinctly punchy, poster-ready color.
Best suited for large-scale typography where its dense weight and wide proportions can work as a strong visual anchor—headlines, posters, storefront graphics, packaging, and brand marks. It can also perform well for short UI labels or badges when a friendly, high-impact tone is desired, but it will be most effective when given room to breathe.
The tone is bold and approachable, with a playful, retro-leaning solidity that recalls 1970s display lettering and sporty headline graphics. Its softened geometry keeps it friendly rather than aggressive, making it feel confident, fun, and highly graphic.
The design appears intended to deliver maximum impact through soft-edged geometry: a sturdy, modernized rounded display sans that stays legible while leaning into bold, graphic shapes. Its consistent stroke weight and squared-round construction suggest a focus on branding and headline presence rather than extended text reading.
Round characters tend toward squared bowls, and terminals are consistently blunt with rounded edges, reinforcing a cohesive, modular feel. Numerals echo the same rounded-rectangle logic, with especially heavy, compact forms that read as emblematic and sign-like.