Sans Normal Roleb 13 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Sztos' by Machalski, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, impact, approachability, brand voice, display legibility, rounded, soft corners, sturdy, geometric, compact counters.
A heavy, rounded sans with broad proportions and smooth, geometric curves. Strokes are consistently thick with minimal contrast, and terminals are blunt or softly rounded, giving the letters a molded, solid feel. Counters are compact—especially in bowls like B, P, R, and a—which increases density and impact. The lowercase is simple and sturdy (single-storey a and g), with short, straight-sided ascenders and a high, horizontal crossbar on t. Numerals are robust and wide, with a notably open, curved 2 and an oval, tightly countered 8.
Best suited to display applications where weight and width can do the work: headlines, posters, logos, packaging, and bold signage. It can also function for short UI labels or callouts when set with comfortable letterspacing and sufficient size to preserve counter clarity.
The overall tone is bold and approachable, balancing strength with a friendly softness. Its rounded geometry and compact internal spaces create a lively, attention-grabbing voice that feels contemporary and slightly playful rather than formal.
This design appears aimed at delivering maximum impact with a friendly, rounded geometry—prioritizing bold legibility, strong silhouette, and a contemporary, approachable personality for branding and display settings.
Uppercase shapes lean toward circular construction (C, G, O, Q), while diagonals in A, K, V, W, X, and Y stay clean and stable. Spacing appears generous enough to keep heavy forms from clogging, but the tight counters suggest it will look best when given a bit of breathing room at smaller sizes.