Sans Superellipse Nowo 6 is a very bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, techy, industrial, sporty, confident, chunky, impact, modernize, signal tech, maximize weight, geometric unity, rounded, squared, blunt, blocky, compact counters.
A heavy, rounded-rect sans with squared curves and consistently soft corners. Strokes are uniform and dense, with broad horizontal footprints and compact internal counters that read as superelliptical cut-ins rather than open bowls. Terminals are blunt and flat, and the overall geometry favors boxy silhouettes (notably in O/C/G and the numerals) with a steady, mechanical rhythm. The lowercase keeps a sturdy, workmanlike build with short extenders and simple constructions, while the numerals follow the same rounded-rectangle logic for a cohesive, signage-like texture.
Best suited to large-scale applications where impact and immediacy matter: headlines, posters, logo wordmarks, packaging, and sports or tech branding. It can also work for short UI labels or signage-style callouts when high presence is desired, though the dense counters suggest avoiding long passages at small sizes.
The tone is bold and pragmatic, leaning toward a contemporary techno/industrial feel. Its wide, cushioned shapes and squared rounding give it an assertive, sporty presence that feels durable and engineered rather than delicate or expressive.
The design appears intended to deliver maximum visual weight with a modern, rounded-square industrial aesthetic. By keeping contrast low and forms simplified, it prioritizes bold legibility and a cohesive geometric signature across the set.
The tight apertures and small counters create strong color at display sizes, while the superelliptical “squircle” motif stays consistent across letters and figures. The overall impression is compact and punchy, with minimal detail and an emphasis on silhouette.