Sans Normal Beluh 4 is a bold, very narrow, monoline, upright, normal x-height font.
Keywords: posters, headlines, packaging, kids, social, playful, quirky, handmade, friendly, casual, approachability, whimsy, space-saving, distinctiveness, rounded, condensed, tall, bouncy, soft.
A condensed, tall sans with rounded terminals and an intentionally irregular, hand-drawn rhythm. Strokes stay largely even in weight while curves and verticals show subtle wobble and asymmetric shaping, giving letters a lively, human feel. Counters are compact and oval, with simplified constructions (single-storey forms in the lowercase) and slightly varied widths across glyphs that keep the texture animated. Numerals match the narrow proportions and carry the same softened, slightly uneven contours for consistent color in text.
Well suited to posters, headlines, packaging, and short promotional copy where a friendly, handmade tone is desired. It can also work for kids-oriented materials and social graphics, especially when space is tight and a tall, condensed voice helps fit more text without feeling rigid.
The overall tone is warm and mischievous—more craft and character than precision. Its narrow, springy silhouettes and softened forms suggest an informal voice suited to lighthearted messaging rather than sober, corporate neutrality.
The design appears intended to deliver a narrow, space-saving sans that still feels personable and expressive. By combining simple rounded geometry with controlled irregularities, it aims to create an approachable display face that stands out through character rather than ornament.
Round dots on i/j and the generally softened joins help maintain legibility at display sizes, while the condensed proportions create a dense, vertical texture in longer lines. The quirky irregularities become more noticeable as size increases, where the hand-made character reads as a deliberate stylistic feature.