Sans Normal Kuluy 4 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Recht' by Mint Type, 'Britanica' by Monotype, and 'Arbeit Pro' and 'Few Grotesk' by Studio Few (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, urgent, assertive, modern, dynamic, emphasis, motion, impact, modernity, oblique, geometric, compact, rounded, high impact.
A heavy, oblique sans with broad proportions and smooth, geometric curves. Strokes are largely monoline with minimal modulation, and the letterforms lean forward consistently, creating strong directional momentum. Counters are generous in round letters (O, Q, o) and the apertures stay fairly open, supporting clarity at display sizes. Terminals are clean and blunt, with a generally sturdy, compact construction that keeps shapes from feeling delicate even in the italic slant.
Best suited to headlines and short-form copy where impact and motion matter—posters, brand marks, packaging callouts, sports or event graphics, and attention-grabbing signage. It can also work for UI labels or section headers when a bold, energetic emphasis is desired, though the strong slant is most effective at larger sizes.
The overall tone is energetic and emphatic, with a forward-leaning stance that reads as fast, active, and confident. Its mass and slant give it a promotional, action-oriented voice while maintaining a contemporary, no-nonsense feel.
The design appears intended to deliver a modern, high-impact oblique sans for display typography—combining geometric simplicity with a forceful weight and a consistent forward lean to convey speed and emphasis.
The alphabet shows a consistent rightward slant across capitals, lowercase, and figures. The Q has a clear, simple tail and the numerals are sturdy and straightforward, matching the font’s blocky, high-impact rhythm.