Sans Normal Lirij 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Shelf' by 21Type, 'Prenton RP' by BluHead Studio, and 'Auto Pro' by Underware (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social media, playful, punchy, friendly, retro, informal, attention grabbing, friendly tone, motion, youthful branding, informal display, soft-edged, bouncy, slanted, rounded, compact.
A very heavy, right-leaning sans with rounded, softened corners and a slightly bouncy baseline feel. Strokes are broadly uniform with minimal contrast, producing dark, compact letterforms and sturdy counters. Curves are generously rounded and terminals tend to look sheared or subtly wedge-like due to the slant, giving the face a lively forward motion. Proportions feel slightly irregular from glyph to glyph, adding a hand-drawn energy while keeping overall forms simple and legible.
Best suited to short, high-impact settings such as headlines, posters, logos, packaging callouts, and social graphics where bold presence and a friendly voice are needed. It can also work for brief subheads or signage when a playful, energetic emphasis is desired.
The font reads as energetic and approachable, with a cheeky, upbeat tone. Its strong weight and slanted rhythm suggest motion and emphasis, making it feel sporty and attention-grabbing rather than formal or neutral. The rounded construction keeps the mood friendly and accessible.
The design appears intended to deliver maximum impact with a warm, upbeat character: a bold italic sans that stays simple in construction while adding personality through slant, rounded geometry, and slightly irregular rhythm.
Uppercase forms appear especially robust and compact, while lowercase shows more personality and bounce, reinforcing an informal, display-first character. Numerals share the same dense, rounded build, maintaining consistent color in text.