Sans Normal Kedub 2 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Bio Sans' and 'Bio Sans Soft' by Dharma Type, 'NeoGram' by The Northern Block, and 'Cern' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, sports branding, promotional, packaging, sporty, urgent, punchy, confident, contemporary, emphasis, motion, impact, modernity, slanted, compact, blunt, rounded, high-impact.
A heavy, forward-slanted sans with compact proportions and large interior counters. Strokes are thick and largely uniform, with rounded curves paired with blunt, sheared terminals that emphasize the italic angle. Bowls are broad and smooth (notably in C, G, O, and Q), while diagonals (A, K, V, W, X, Y) are robust and tightly set, giving the alphabet a dense, high-ink presence. Numerals follow the same construction, with wide, stable forms and simplified, strongly weighted shapes that hold up at display sizes.
Best suited to short, high-impact settings such as headlines, posters, promotional graphics, and sports or fitness branding where a sense of speed is desirable. It can also work for packaging and attention-grabbing UI labels, but the heavy weight and slant make it less ideal for long-form text.
The strong slant and dense black color create a fast, assertive tone associated with motion and emphasis. It reads as contemporary and functional rather than delicate, projecting confidence and immediacy in headlines and callouts.
The design appears intended to deliver maximum emphasis with a streamlined, modern sans structure, using a pronounced italic angle and simplified terminals to suggest motion and urgency while remaining highly legible at display sizes.
The letterforms favor clarity through large counters and simplified joins, which helps the weight feel controlled instead of muddy. Overall rhythm is tight and energetic, with a consistent rightward push across both uppercase and lowercase.