Sans Normal Arbab 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Nevaeh' by Kufic Studio (names referenced only for comparison).
Keywords: ui text, body text, branding, signage, presentations, modern, clean, friendly, neutral, straightforward, clarity, versatility, modernity, approachability, neutrality, rounded, geometric, monoline, open apertures, crisp terminals.
A rounded, geometric sans with largely monoline strokes and smooth circular bowls. Curves are clean and consistent, with generous counters and open apertures that keep forms legible at text sizes. Terminals are crisp and mostly horizontal or vertical, while diagonals (as in V, W, X, and y) feel sturdy rather than sharp. Overall proportions are balanced with a steady rhythm and a slightly soft, approachable finish driven by the round construction.
Well-suited for user interfaces, product copy, and general-purpose body text where clarity and a neutral tone are priorities. Its rounded geometry also works nicely for contemporary branding, packaging, and wayfinding that benefits from a clean, friendly presence. In presentations and dashboards, it provides a stable, modern texture without drawing attention away from content.
The tone is contemporary and unpretentious, combining a neutral editorial voice with a mild friendliness from the rounded shapes. It reads as calm and functional rather than expressive, making it feel dependable and easy to approach.
The design appears intended as a versatile, everyday sans that prioritizes legibility and consistency, using geometric round forms to project a modern and approachable character. It aims to be broadly usable across text and display contexts while maintaining a coherent, streamlined appearance.
Round letters like O and C are close to circular, contributing to a geometric texture, while the numerals follow the same smooth, simplified logic for a cohesive color on the page. The lowercase maintains clear differentiation between similar forms, and the overall spacing feels even and disciplined in running text.