Sans Superellipse Harud 7 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Innova' by Durotype, 'Nurom' and 'Nurom Next' by The Northern Block, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, packaging, modern, confident, friendly, clean, technical, impact, approachability, clarity, geometric consistency, rounded, geometric, sturdy, smooth, compact.
A heavy, geometric sans with rounded-rectangle construction and consistently smooth curves. Strokes are even and robust, with closed counters that stay open enough for readability at large sizes. The uppercase leans toward broad, stable proportions with softened corners, while the lowercase is compact and utilitarian, using simple bowls and straight stems that keep a steady rhythm. Numerals are blocky and clear, matching the same squared-round geometry for a cohesive set.
Well-suited to bold headlines, brand wordmarks, and poster typography where a strong, rounded-geometric presence is desired. It can also work for short UI labels and interface headlines thanks to its simple shapes and consistent stroke behavior, especially when set with comfortable spacing.
The overall tone feels modern and confident, with a friendly edge created by the rounded corners and softened terminals. Its sturdy weight and orderly geometry give it a straightforward, slightly technical voice that still reads approachable rather than austere.
The font appears designed to deliver an assertive, contemporary sans look with softened geometry, balancing display impact with clean legibility. Its rounded-rectilinear construction suggests an intention to feel modern and systematic while remaining approachable.
Round forms (O, C, G, Q) read as superelliptical rather than purely circular, and joins are kept clean to avoid visual noise at display sizes. The design favors clarity and consistency over calligraphic nuance, producing a solid, contemporary texture in paragraphs and headlines.