Sans Normal Osmiw 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akagi' and 'Akagi Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, modern, playful, confident, impact, approachability, simplicity, display clarity, brand presence, rounded, compact, blocky, soft-cornered, geometric.
A heavy, rounded sans with compact proportions and broad, smooth curves. Strokes are consistently thick with minimal modulation, and terminals are generally blunt or softly squared, giving forms a sturdy, simplified look. Counters are relatively tight for the weight, while the overall construction stays clean and geometric, with circular bowls and straightforward joins that keep silhouettes bold and legible at display sizes.
Best used where weight and clarity are assets: headlines, short statements, packaging, signage, and brand marks that need a bold, approachable feel. It can work in subheads and callouts, but extended text will appear quite dense at smaller sizes due to the heavy stroke and compact spacing.
The tone is upbeat and approachable, pairing a strong, attention-grabbing presence with softened geometry. It feels contemporary and informal rather than austere, making it well suited to friendly branding and high-impact headlines.
The design appears intended to deliver a strong display voice with friendly geometry—maximizing impact through thick, simple forms while keeping the tone approachable via rounded construction and clean, modern shapes.
Uppercase shapes read as solid and stable, while the lowercase maintains a compact, rhythmic texture that can look dense in longer passages due to the tight counters and heavy color. Numerals share the same rounded, geometric logic, reinforcing a cohesive, poster-like voice across letters and figures.