Slab Rounded Ulba 10 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Field House' by Komet & Flicker and 'Hockeynight Serif' by XTOPH (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, playful, chunky, approachable, softened impact, retro display, high contrast presence, brand warmth, rounded serifs, soft corners, heavy color, compact, sturdy.
A heavy, monoline slab-serif with generously rounded corners and softened bracket transitions that keep the silhouettes smooth and cohesive. Strokes stay largely uniform, producing a strong, even typographic color, while the serifs read as thick, pill-like terminals rather than sharp slabs. Counters are relatively compact and apertures tend toward the closed side, giving letters a dense, sturdy rhythm. The overall fit is moderately tight and the forms feel slightly condensed in impression, with clear, upright construction and simplified, geometric curves.
Best suited to headlines and short bursts of text where its dense weight and rounded slabs can carry personality—such as posters, storefront/signage, branding marks, and packaging. It can also work for UI labels or pull quotes when a friendly, emphatic tone is desired, though its heavy color suggests using it sparingly in longer passages.
The rounded slabs and uniform stroke weight create a warm, approachable voice with a distinct vintage flavor. Its chunky silhouettes feel confident and a bit whimsical, evoking mid-century display typography and friendly packaging rather than formal editorial tone.
The design appears intended to deliver bold impact while avoiding harshness, using rounded slab terminals and simplified letterforms to balance strength with friendliness. It aims for an attention-grabbing, nostalgic display look that stays readable and consistent across letters and numerals.
Distinctive details include rounded, blocky numerals and a single-storey lowercase “a,” plus a bulbous, soft-shouldered “g” that reinforces the playful, retro character. The font maintains consistent rounding across joins and terminals, helping it stay legible and stable even at larger display sizes.