Sans Normal Labif 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Approach' and 'Realgar' by Emtype Foundry and 'Afical' by Formatype Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, short slogans, sporty, punchy, modern, confident, energetic, impact, speed, modern branding, display readability, friendly boldness, oblique, compact apertures, rounded forms, soft corners, heavy terminals.
This typeface is a heavy, oblique sans with broad proportions and rounded, continuous curves. Strokes are uniform and full, with smoothly eased joins and softly squared outer corners that keep the silhouette clean at display sizes. Counters tend to be compact and apertures relatively tight, creating dense word shapes and strong horizontal rhythm. The italic slant is consistent across capitals, lowercase, and figures, producing a forward-leaning texture with a steady baseline and even color.
Best suited to bold headlines, posters, and hero messaging where impact and motion are desired. It can work well for sports and lifestyle branding, packaging callouts, and promotional graphics, especially when set with ample whitespace or in short lines.
The overall tone feels assertive and fast, with a sporty, headline-driven energy. Its rounded construction softens the impact just enough to read as approachable rather than aggressive, while the strong weight and slant keep it dynamic and attention-grabbing.
The design appears intended to deliver a modern, high-impact sans that reads quickly and projects momentum through a consistent oblique angle and robust shapes. Its rounded geometry suggests a focus on contemporary friendliness while maintaining strong display presence.
The numerals and lowercase show sturdy, simplified forms that favor solid shapes over delicate detail, supporting clear recognition in short bursts. The spacing appears generous for such a heavy style, helping keep the black mass from clogging in larger text settings.