Sans Normal Jelem 2 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Classic Grotesque' by Monotype, 'Greater Neue' by NicolassFonts, 'Belle Sans' by Park Street Studio, 'NeoGram' by The Northern Block, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, dynamic, punchy, confident, retro, impact, motion, headline clarity, brand punch, retro energy, slanted, rounded, compact apertures, tight spacing, soft corners.
This typeface is a heavy, right-slanted sans with broad proportions and large, rounded counters. Strokes stay consistently thick with gently softened corners, giving the shapes a smooth, molded feel rather than a sharp, mechanical one. Many letters show compact apertures and sturdy joins, creating dense, high-impact word shapes, while the numerals follow the same wide, weighty construction for a cohesive set. Overall rhythm is fast and forward-leaning, with a strong baseline presence and minimal internal delicacy.
It works best for large-scale display: headlines, posters, and promotional graphics where strong presence and movement are an advantage. The energetic slant and broad forms suit sports and fitness branding, impactful packaging, and logo or wordmark explorations that need a bold, fast, contemporary voice.
The overall tone feels energetic and assertive, with a forward motion that reads as athletic and action-oriented. Its rounded mass and pronounced slant add a friendly, slightly retro flavor while still projecting strength and immediacy. The font’s bold silhouette prioritizes impact and momentum over refinement.
The design appears intended to deliver maximum visual impact with a streamlined, rounded sans structure and a pronounced forward slant. It emphasizes speed, strength, and readability at display sizes by using thick strokes, broad letterforms, and simplified interior details.
In continuous text, the dense black value and slanted forms create strong texture and an attention-grabbing stripe across lines. The wide capitals and robust curves make short words and initials especially prominent, while the closed-in openings can make small sizes feel more compact and dark.