Sans Normal Madir 3 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Helonik Extended' by Ckhans Fonts, 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Belle Sans' by Park Street Studio, 'RF Dewi' by Russian Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, assertive, modern, impact, motion, legibility, headline display, oblique, rounded, chunky, soft corners, high impact.
A heavy, oblique sans with generously rounded curves and thick, continuous strokes that keep counters open despite the dense weight. The letterforms lean forward with a consistent italic angle, and the wide proportions give each glyph a stable, blocky footprint. Terminals are smooth and blunt rather than sharp, with simplified joins and minimal detailing. Numerals follow the same bold, rounded construction and read clearly at display sizes.
This font performs best in large-size applications such as headlines, posters, and bold brand marks where its forward slant and wide stance can convey motion and confidence. It also suits packaging and promotional graphics that need strong presence and quick readability in short bursts of text.
The overall tone is forceful and fast, combining athletic momentum with a friendly softness from the rounded shapes. It feels contemporary and confident, suited to attention-grabbing typography where urgency or motion is desirable without becoming aggressive or technical.
The design appears intended to deliver maximum impact with a dynamic, forward-leaning silhouette, while keeping forms approachable through rounded construction and open counters. It emphasizes strong rhythm and immediate legibility for display typography and brand-forward applications.
Round letters such as O/C/e show strongly circular/elliptical construction, while diagonals in forms like A/V/W/X read thick and steady, reinforcing a compact, impactful rhythm. The sample text maintains even color and consistent slant across mixed case, suggesting a design tuned for bold headlines and short statements.