Sans Normal Madih 4 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Cairoli Classic' by Italiantype, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Otoiwo Grotesk' by Pepper Type, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, punchy, energetic, modern, confident, impact, momentum, attention, branding, display, slanted, oblique, blocky, soft corners, wide stance.
A heavy, right-slanted sans with a broad stance and compact counters. Curves are built from simple, rounded geometry, while terminals and joins are cut cleanly, producing a crisp, engineered silhouette. The letterforms feel squat and sturdy, with minimal stroke modulation and a consistent, rhythmic weight across the alphabet and figures. Spacing appears generous for a display style, keeping the dense shapes from clogging when set in lines of text.
This font performs best in large sizes where its thick, wide shapes and slanted posture can deliver instant emphasis. It suits headlines, posters, campaign graphics, sports and fitness branding, packaging callouts, and short, high-contrast messages where bold presence matters more than delicate detail.
The overall tone is fast and assertive, with an athletic, poster-ready presence. Its slant and mass give it momentum and urgency, while the rounded construction keeps it approachable rather than harsh. The result reads as contemporary and high-impact, suited to attention-driven messaging.
The design appears aimed at delivering maximum impact with a streamlined, geometric sans structure. By combining substantial weight, a pronounced slant, and rounded forms, it emphasizes speed and confidence while maintaining clear, simplified readability for display typography.
Distinctive angled cuts and simplified interior shapes create strong silhouettes in both uppercase and lowercase, and the numerals share the same broad, compact construction for a cohesive set. The italic angle is prominent enough to read as intentional rather than incidental, reinforcing a forward-leaning, action-oriented voice.