Sans Normal Veded 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Shelf' by 21Type, 'Elisar DT' by DTP Types, 'Jali Greek' and 'Jali Latin' by Foundry5, 'Kohinoor Latin' by Indian Type Foundry, and 'Mestre' by Tipotecture (names referenced only for comparison).
Keywords: ui labels, branding, packaging, posters, headlines, friendly, casual, energetic, approachable, modern, approachability, readability, modern warmth, italic emphasis, rounded, humanist, soft corners, forward slant, open apertures.
A rounded, italic sans with a consistent forward slant and smooth, low-contrast strokes. The forms lean on soft terminals and gently rounded corners, with open bowls and apertures that keep counters clear at text sizes. Curves are slightly squarish in places rather than perfectly geometric, giving the alphabet a humanist rhythm; widths vary naturally across letters, and spacing feels even and steady. Numerals match the same friendly, rounded construction and italic flow.
This font works well for UI labels, short paragraphs, and marketing copy where a friendly italic voice is desired. It’s particularly effective in branding, packaging, and poster headlines that benefit from soft, modern shapes and an energetic forward motion.
The overall tone is warm and informal, with an energetic, conversational feel created by the italic angle and softened shapes. It reads as approachable and contemporary rather than technical or austere, making it well suited to friendly messaging and upbeat branding.
The design appears intended to provide an easygoing italic sans that stays clean and legible while adding warmth through rounded terminals and humanist proportions. It aims for a contemporary, approachable voice that can carry both display and everyday text without feeling rigid.
Uppercase letters maintain simple, clean construction while the lowercase shows the most personality through rounded shoulders and softly cut joins. The italic slant is uniform across caps, lowercase, and figures, helping mixed-case text look cohesive.