Sans Normal Vidod 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Oso Sans' by Adobe, 'Intro' by Fontfabric, 'Fact' and 'PT Sans Pro' by ParaType, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social graphics, friendly, sporty, retro, casual, confident, approachability, motion, display impact, modern retro, rounded, soft terminals, slanted, compact caps, open apertures.
A slanted sans with rounded construction and soft, slightly tapered terminals that keep strokes feeling smooth and continuous. Uppercase forms are compact and sturdy, with gently squared-off curves and broad bowls (notably in B, D, O, P), while lowercase shows a lively, handwritten-leaning rhythm with single-storey a and g and a looped, descending y. Counters are generally open and generous for the weight, and curves dominate over straight edges, giving the design a cohesive, flowing texture across words and lines. Figures are rounded and weighty with simplified shapes that match the letterforms, including a single-storey 4 and an S-like 2.
This font suits headlines, posters, and short-to-medium display copy where a friendly, energetic voice is needed. It can work well for branding and packaging—especially in food, lifestyle, sports, or youth-oriented contexts—and for social graphics where bold, rounded shapes need to hold up at a range of sizes.
The overall tone is upbeat and approachable, with a sporty, retro-leaning friendliness that feels energetic rather than formal. The consistent slant and rounded joins add momentum, suggesting motion and informality while remaining solid and dependable for display use.
The design appears intended to deliver a strong, attention-getting sans that feels welcoming and dynamic. Its rounded structure, consistent slant, and simplified, open shapes aim for quick recognition and a lively word image in promotional and editorial display settings.
The italic angle is consistent across uppercase, lowercase, and numerals, producing a strong forward drive. Letterforms favor smooth curves and softened corners over sharp vertices, which helps the font read as warm and contemporary while still nodding to classic sign and advertising styles.