Sans Normal Obbas 21 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'DX Rigraf' by Dirtyline Studio, 'Calton' by LetterMaker, 'Famiar' by Mans Greback, 'Fact' by ParaType, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, playful, chunky, approachable, impact, approachability, simplicity, readability, warmth, rounded, soft corners, compact, sturdy, high impact.
A heavy, rounded sans with thick, uniform strokes and softened corners throughout. Curves are broad and full, with circular counters and a compact, blocky footprint that keeps letters feeling dense and stable. Joins and terminals lean toward geometric simplicity rather than sharp detailing, producing a smooth, cohesive texture in text. Numerals and capitals carry strong, poster-like silhouettes with consistent weight distribution and minimal internal contrast.
Well suited to attention-grabbing headlines, posters, and signage where bold, friendly shapes need to read quickly. It also fits branding and packaging that benefits from a warm, approachable voice and strong shelf impact, especially for short copy and taglines.
The overall tone is bold and upbeat, with a friendly, slightly retro character driven by the rounded construction and chunky mass. It feels informal and welcoming, prioritizing warmth and visibility over precision or austerity.
The design appears intended to deliver maximum impact with a soft, approachable feel—combining dense, heavy strokes with rounded geometry to stay readable and inviting in prominent, high-visibility typography.
In paragraph settings, the font creates a dark, even typographic color and strong word shapes, making it most convincing when used with ample spacing and at display-to-large text sizes. The round forms and compact counters can read as especially punchy in all-caps and short phrases.