Sans Normal Ogti 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Basis Grotesque', 'Basis Grotesque Arabic', and 'Relative' by Colophon Foundry; 'Neurial Arabic', 'Neurial Arabic Variable', and 'Neurial Grotesk' by Indian Type Foundry; 'Goga' by Narrow Type; and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, loud, sporty, impact, clarity, approachability, modernity, versatility, geometric, rounded, chunky, compact, high-impact.
A heavy, geometric sans with broad proportions and strongly rounded curves. Stroke terminals are mostly blunt and squared-off, while bowls and counters stay open and circular, giving letters a clean, constructed feel. The lowercase is sturdy and compact, with single-storey forms (notably the a and g) and minimal stroke modulation; joins and shoulders are simplified for clarity at large sizes. Numerals follow the same blocky, rounded logic, producing a uniform, poster-forward rhythm across lines of text.
Best suited to display settings where impact matters: bold headlines, posters, branding marks, packaging callouts, and short UI or signage phrases. It remains legible in brief paragraphs, but its strong presence is most effective when used for titles, emphasis, and large-scale typographic statements.
The tone is assertive and straightforward, with a friendly softness from the round forms. Its weight and width make it feel energetic and attention-grabbing, leaning toward contemporary, approachable boldness rather than refinement.
Likely designed to deliver maximum visual punch with a clean, contemporary sans structure. The combination of broad forms, rounded geometry, and simplified letter construction suggests an emphasis on bold communication that stays approachable and easy to read.
The design favors simple geometry and generous interior spaces, helping counters hold up despite the heavy strokes. Overall spacing reads even and stable, supporting dense headlines without feeling brittle.