Sans Normal Abmis 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Agent Sans' by Positype, 'PTL Maurea' by Primetype, 'Ahimsa' by Satori TF, 'Quercus Sans' by Storm Type Foundry, 'Foundry Form Sans' by The Foundry, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: branding, ui text, headlines, posters, packaging, clean, modern, friendly, approachable, informal, friendly emphasis, modern utility, readable slant, brand voice, oblique, rounded, humanist, open counters, soft terminals.
A slanted sans with smooth, rounded curves and gently tapered strokes. Letterforms show open apertures and generous counters, with a consistent oblique angle across caps, lowercase, and figures. Strokes end in soft, slightly sheared terminals rather than sharp cuts, giving curves a continuous, flowing feel. The lowercase is compact and readable, with single-storey shapes where expected and a straightforward, uncluttered construction overall.
Works well for brand identities, marketing copy, and editorial headlines where a modern, personable italic voice is desired. It can also serve interface and product text when a friendly tone is important, and it scales comfortably to larger sizes for posters and packaging.
The overall tone is contemporary and easygoing, balancing clarity with a casual, conversational slant. Its rounded forms and soft terminals keep it friendly rather than technical, making it feel suitable for warm, people-centered communication.
The design appears intended to provide a clean sans foundation with an always-on slanted posture, offering emphasis and motion without resorting to decorative gestures. Its rounded geometry and open interior spaces aim for clarity and approachability in everyday communication.
Capitals lean cleanly without becoming calligraphic, while diagonals (K, V, W, X, Y) keep a crisp rhythm. Figures appear simple and even in color, with rounded forms (0, 8, 9) matching the rest of the set and maintaining an unobtrusive, utilitarian presence.