Sans Normal Lyray 4 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Chubbet Distended' by Emboss (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, bold, sporty, punchy, energetic, friendly, impact, motion, attention, approachability, display, slanted, rounded, soft corners, compact apertures, heavy terminals.
A very heavy, right-slanted sans with broad proportions and rounded, cushioned curves. Strokes are thick and consistent with smooth joins and minimal internal counters, giving letters a solid, compact feel. Uppercase forms are wide and blocky with softened corners, while the lowercase follows the same robust construction with short extenders and sturdy bowls. Numerals share the same weight and width, with simple, high-impact silhouettes that read clearly at display sizes.
Best suited to large-scale applications where strong presence is needed, such as headlines, posters, event graphics, and brand marks. It also fits packaging and apparel-style graphics where a bold, energetic voice is desirable. For long-form reading or small UI text, the dense counters suggest using it sparingly or at larger sizes.
The overall tone is loud, confident, and upbeat, with a sporty, promotional character. The combination of mass, width, and slant creates a sense of forward motion and urgency, while the rounded shapes keep it approachable rather than aggressive.
Designed to deliver maximum impact with a wide, slanted silhouette and rounded, high-ink forms that stay friendly. The design prioritizes attention-grabbing clarity and a sense of motion for promotional and display typography.
Spacing appears generous for a display cut, helping the dense forms avoid clogging in the sample text. The italic angle is prominent and consistent across cases and figures, reinforcing a dynamic rhythm in headlines and short lines.